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892 Members
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To the left, Mayor Pamela Torliatt, center, cuts the ribbon for Lance Kuehne (L), and Jerrie Jerne Morago (R), surrounded by artists of the Riverfront Gallery.
To the right, artists from Riverfront Gallery celebrate the ribbon cutting with
Mayor Pamela Torliatt (front row, right).

2008 Expo a Huge Success

The Chamber’s Annual Business Expo on October 16, was, once again, a major success as overflow crowds packed the Community Center. The photos on this page, taken by Mark Mooney, depict some of the booths and activity at what has become an annual tradition in Petaluma.

A number of the booths featured drawings, and a few of them have reported the names of winners to Petaluma Business.

Praetzel’s Fine Furniture donated two nights at the Whale Watch Inn in Gualala, which was won by Phyllis Rutherford

The Argus-Courier donated a free ad, won by Sharon Medley

Peak Performance Health Products donated a session on the Bemer 3000 SLT, which was won by Onita Pellegrini

Markey’s Computer Services do­nated a wireless baby monitor kit, for which Bruce Bernhardy was the winner.

Medley Glass Works donated a rollaway screen, won by Alice Forsyth

Chamber of Commerce donated two Wake Up breakfasts, won by Tom Corbett

Just some of the booths and activities at the 2008 PACC Expo.

“A Dickens Holiday Season” Planned in Petaluma

The traditional launch for official Petaluma Holiday season on the first Saturday after Thanksgiving, Nov. 29 this year, begins with the slightly unconventional arrival by boat of Santa and Mrs. Claus at about noon as the vessel named “Petaluma,” chugs into the historic downtown harbor.

After greeting thousands of children and passing out candies, Santa and Mrs. Claus usually climb aboard a horse-drawn sleigh to take part in the colorful Antique Wagon and Horse Procession. Depending on a dozen different variables once Santa is in place the procession then begins sometime between 1 to 1:30 p.m.  Santa and the Mrs. join a long line of Antique wagons, horse teams, riders in costume and volunteers in Victorian garb as it wends its way through Historic Downtown.

Once the season is officially underway the decorating contests for businesses and homes begins.  Entries are listed on the “City of Lights Driving Tour Map.”

In this much-anticipated annual event, Petalumans engage in friendly rivalry to create the most elaborate Holiday décor, some will use this year’s holiday decorating theme,  “A Dickens Holiday Season” Petaluma 1858 – 2008 Past, Present and Future, in honor of Petaluma’s 150th Birthday. Other homes and businesses will be decked out in a unique theme created to fit the holiday spirit.

Traditionally thousands of people come from all around to view the decorated homes and businesses and to enjoy the city lights.  This year maps are available by Dec. 4 in various area publications and at the Petaluma Visitor Center. For more information about how to take part in the holiday home or business decorating contest and thereby the “City of Lights Driving Tour” contact the Petaluma Visitor Center at 769-0429.

On Dec. 6, the Holiday spirit renews Historic Downtown afresh when the downtown merchants host the Annual Holiday Open House, offering down-town shoppers the opportunity to sample tea, cider, wine and snacks at various participating shops and to see Santa at others.

 In a dramatic evening spectacle, the Holiday Lighted Boat Parade on Dec. 6, a flotilla of decorated lighted vessels glide into the historic downtown harbor at about 6:30 p.m.  Santa and Mrs. Claus make another appearance.  Some of the lighted boats remain throughout the night.  After this stunning event, many onlookers warm up with dinner at one of the downtown restaurants or stop for coffee and dessert at a local cafe. 

The following day, Dec. 7, is another big day in Petaluma.  The Annual Museum Benefit Victorian Tea on that day, with seating at noon and 3 p.m., is served by volunteers in Victorian costume on fine English china and linen in an elegant holiday setting at Petaluma Historical Library & Museum, 20 Fourth St. Call 778-4398 for reservations and ticket costs.

The Heritage Homes Holiday Parlour Tour also takes place from 6 - 9 p.m. and features a visit to several Victorian parlours for an old-fashioned holiday complete with treats, carolers and costumed docents.

Business Decorating Contest Opens

Applications for the holiday Business Decorating Contest are now being accepted at the Petaluma Visitors Program. Businesses can enter in one of four categories: Painted Windows, Window Display, Outdoor Display, or Lobby.

All contest entrants will be listed on the City of Lights Driving Tour map, to be available on December 5. The map will be distributed through the Petaluma Visitor Center and multiple venues including local papers.

Judging will be held December 8-10. Winners receive a framed certificate from the city. No charge to enter.

Entries will be judged on Overall Quality, Impact, and Originality. Deadline for entries is Friday, November 7 at 5:00 p.m. Call 769-0429 for information.

Dempsey’s to Donate Some Proceeds to PPSC

Dempsey’s Restaurant downtown on the River, will hold a Dine and Donate Night for Petaluma People Services On Saturday, November 1st. Dempsey’s will donate 15% of dinner bills to help support this great organization.  Petaluma People Services assists many members of our community.  The mission at PPSC is dedicated to improving the social and economic health of our community by providing programs that strengthen the dignity and self-sufficiency of the individual

Business Briefs

Petaluma Health Center (PHC) received a $500 award from the National Alliance on Mental Illness, Sonoma County Chapter (NAMI-SC) at their annual banquet on September 15, 2008.  The award recognizes the Health Center’s innovative work in their Integrated Behavioral Health Program, directed by Linda Winter, PhD (licensed psychologist), Ms. Deliris Medina, PsyD (licensed psychologist), Ms. Ulla Andrewson, LCSW, and Ms. Nancy Colvin, LCSW.

 Circle Bancorp, parent company of Circle Bank, today reported quarterly net income for the third quarter of 2008 of $467 thousand, compared to net income of $203 thousand for the third quarter of 2007, representing an 131% increase from prior year.

Sky Hill Institute is offering a way for students to make their schooling more affordable and for the local community to get involved.  Using GreenNote.com, Sky Hill students can participate in a lending program that draws from local community, family, and friends as well as an Internet network of interested lending parties.  Students receive loans at 6.8% (fixed rate, no credit required) and lenders (family, friends and the community) receive a 5% return on their investment.  Lenders can invest as little as $100 per student and benefit by knowing that they are helping shape someone’s future.  In addition, Sky Hill Institute is offering all students a 30% reduction in tuition for November programs a $3000 savings.

Christine Foster Clark Mattheissen  

Redwood Credit Union

(RCU) announced that Christine Foster and Clark Matthiessen, both registered representatives affiliated with broker-dealer and Registered Investment Adviser CUSO Financial Services, LP (CFS), were recipients of CFS’ 2007 Pacesetter Award at the recent 2008 CFS “Focus, Commit, Evolve” Annual Conference, held in San Diego, California. Ms. Foster earned a Silver award and Mr. Matthiessen received a Bronze award; both advisors are credited with generating significant revenue while providing high quality financial and retirement planning services to RCU Members.

Petaluma Health Center announced Tim Moran as Chief Financial Officer, completing the Senior Management Team. He joined the organization on September 22. He has lived in Petaluma for more than 10 years and was once a candidate for the Petaluma Health Care District Board of Directors.




County’s Economy Subject Of EDB Fall Forecast

The Sonoma County economy, facing the same formidable obstacles plaguing the nation, is nevertheless is better shape that the rest of California as well as the nation, according to a Fall Forecast just released by the County Economic Development Board.

The forecast, compiled by Moody’s Economy.com for the EDB, credits the County’s high tech sector for possibly reducing much of the fiscal pain the local economy might face in the upcoming months. Following is the summary for the report.

Recent Performance. The economy is holding up better in Sonoma County than in many other parts of California and the nation. Payroll employment has risen over the past six months and is now at a new peak, finally passing the previous peak of the 2001 dot-com boom period, with gains across a number of industries. Employment is not rising fast enough, however, to accommodate all job seekers; the jobless rate has risen sharply in recent months so that it now is at its highest since 1995 and is no longer below the U.S. average. The pace of homebuilding is at a record low and the median sales price is falling at an accelerating pace. Household credit quality remains problematic also and there are hurdles still to clear, but the economy has shown resilience in recent months.

Technology. Among the industries that will enable the economy to maintain its good performance are its technology-producing industries. International demand provides considerable support for wireless telecom equipment. The presence of venture capital and research talent creates renewed support for the medical technology industry, as evidenced by the rebirth this year of medical device maker TriVascular2, which hopes to start product trials by next year. Emerging demand for solar technology and other green industries adds further potential for Sonoma County’s tech-producing cluster of industries. Professional services, which include research and development and manufacturing, are net gainers of jobs in recent months.

Tourism and Wine. Wine and tourism have not been as resilient and will likely have to wait for a broader recovery of the U.S. economy. The impact is being felt in reduced demand for high-end wine in restaurants and retail outlets, causing profit growth to slow. Similarly, drive-in tourist arrivals have been weak because of the price of gasoline and the weak economy of much of California. If the economy is able to stabilize next year, there will be an additional draw for tourists: A $400 million expansion of the River Rock Casino is under way, giving a near-term boost to the construction industry.

Housing. Sonoma County’s housing market is inching its way back to stability, which is expected by mid-2009. The number of new residential construction permits is at a record low. This, more than anything, will help bring supply and demand back into balance. Sales prices are falling, particularly at the low end of the market, where affordability has been dismal. The median sales price has fallen 36% from peak since late 2005. Prices need to fall at least 10% more before they are in balance with household incomes. The conservatorship of Fannie Mae and Freddie Mac by the federal government adds some upside potential to the local housing market since it brings additional mortgage lending liquidity and lower interest rates, making the higher conforming loan limits instituted earlier this year more effective tools of support for the housing market.

 Risks. The nearly frozen global capital markets could very well bring business investment spending and consumer spending to a halt, directly weakening demand for local tech-producing in­dustries, as well as consumer-based tourism and fine wine. Further, the volatility of equity markets can limit IPOs, thereby reducing venture capital appetite for local emerging tech­nologies.

Current fundamentals bode well for Sonoma County’s economy as housing approaches a new balance and invest­ment supports tech industries. The pace of near-term economic recovery will also depend closely on the global economy and on the pace of U.S. domestic investment. If all goes well, the local economy may bounce back strongly. But all must go well, with the help of federal and global policymakers. 

Health Care Forum In Santa Rosa

The North Bay Business Journal‘s 2008 Health Care Conference will focus on the latest health care trends impacting you, your company, your employees and your community.

The event will be held Nov. 12 at the Hyatt Vineyard Creek Hotel in Santa Rosa. Registration begins at 7:30 a.m., and the program runs from 8:00 a.m. to 11:30 a.m. Tickets are $45 per person and include continental breakfast. Tables of 10, including company signage, are $470. To register, contact Linda Perkins at 707-521-5264 or events@busjrnl.com by Nov. 7, or register online at www.NorthBayBusinessJournal.com.

Keynote Speaker Dr. David Greenberg, Professor and Vice President for Special Research Programs at the Buck Institute for Age Research, will discuss regenerative medicine and diseases in aging, including an overview of cutting-edge stem-cell research.

Following the keynote, two panels will focus on innovative responses in the health care industry to various challenges. First, a panel of experts will discuss new approaches that work in health care delivery. Beatrice Bostick, Executive Director of Clinic Ole in Napa, will tell how the implementation of a managed care administrator has impacted the delivery of care as similar programs are prepared in Marin and Sonoma counties, and Barbara Sternfeld, Senior Research Scientist with Kaiser Permanente, will share the results of a KP Division of Research study on an e-mail wellness program developed by Berkeley-based Block Dietary Data Systems.

The second panel will consist of insurance and health care experts addressing the trends and developments that impact the bottom line, health education and the quality of coverage employers provide. Panelists include Terry De Decker of Vantreo Insurance Brokerage to discuss how HSAs and catastrophic plans can work for both employers and employees, Alena Wall of the Northern California Center for Well-Being to explain how her center helps employers promote wellness and reduce costs, and Victor McKnight of the North Coast Association of Health Underwriters and Sitzmann Morris & Lavis to cover general pricing and benefit trends for small businesses. 





Petaluma Chamber of Commerce
6 Petaluma Blvd., Suite A-2
Petaluma, CA 94952
(707) 762-2785
fax: (707) 762-4721
email: pacc@petalumachamber.com