Petaluma Business, the Petaluma
Area Chamber of Commerce's newsletter, is published monthly in
tabloid format, with four columns per page. More than 2,000 are
direct-mailed to all Chamber members and business leaders, and
distributed at business locations throughout Petaluma.
TERMS AND CONDITIONS
1. Rates are based on camera ready art,
meaning the advertisement must be ready to print without requiring any additional work by Petaluma Business staff or
contractors. Ads that require typesetting, resizing to fit,
half-tones of photos, etc., are not camera-ready. Mechanical
changes required to print the ad will be charged for by Petaluma
Business, and the cost of such changes will be communicated to the advertiser in advance. 2. Petaluma
Business will supply a list of advertising designers and
typesetters upon request. 3. It is the responsibility of the
advertiser to deliver camera-ready ad to the Chamber of Commerce
office by the 15th of the month prior to publication. 4.
Payment for contract advertisers is net 30 days. 5. Advertisers
who pay on contracts in advance receive a 10% discount. 6. All
cancellations must be made in writing 30 days prior to run date.
7. Publisher reserves the right to request full payment for
advertising in advance. 8. Publisher reserves the right,
without giving specific reason, to refuse advertising. Advertising
for non-members and political advertising is not accepted. 9.
Advertising simulating editorial content is subject to approval by
publisher and will be identified as “advertisement”. 10.
Liability for error in advertisement shall not exceed the space
occupied by the error, or the amount charged for that space.
11. Page position cannot be guaranteed.
ADVERTISING RATES (per insertion)
Size
1X
3X
6X
12X
Full Page
$600
$525
$495
$470
Half Page
$325
$295
$275
$260
1/4 Page
$190
$165
$150
$140
1/8 Page
$115
$105
$95
$85
AD SIZES
Size
Width
x
Height
Full Page
10-1/8"
x
12-3/4"
Half Page
10-1/8"
x
6-3/8"
1/4 Page
5"
x
6-3/8"
1/8 Page
5"
x
3-1/8"
DEADLINE
All ads are due no later than the 15th of
the month prior to issue in which the ad will appear. For example,
if the ad is appearing in May’s issue, the artwork is due April
15.
SPECIFICATIONS
FILE FORMATS
BW ads only (Spot colors
can be added for an extra charge per color. Please call the
Chamber for more information.)
PREFERRED FILE FORMAT: Press-ready
PDF file
For Macintosh only—original files in
QuarkXpress, Illustrator, Photoshop, or files saved as EPS files
(see below).
All linked images and fonts must be
supplied by the client. Please use postscript fonts only.
Resolution of all placed images should be a minimum of 200dpi.
Petaluma Business is printed with an 85-linescreen on newsprint,
black ink.
Files in EPS (encapsulated post script)
format are also accepted. Please turn all fonts to paths or
outlines, and include all linked images.
UNACCEPTABLE FILE FORMATS
Word, WordPerfect, Corel-draw, PowerPoint,
and Microsoft Publisher. These files will be refused, and an
additional charge may apply.
MODIFICATIONS
Alterations, resizing, or corrections to
client furnished art will be subject to additional charges, with a
$75.00 minimum charge.
AD DESIGN
If you do not have existing artwork for
your ad, AVM Graphics can design your ad for you for a minimum
charge of $125. Please call AVM Graphics, 773-1168, for further
information.
CONTACT INFO
For information regarding your ad
contract, or for other administrative details, please contact the
Chamber at (707) 762-2785 or mail your inquiries to: Petaluma
Chamber of Commerce, 6 Petaluma Blvd. North, Suite A-2, Petaluma,
CA 94954.
For information regarding the ad
specifications for your files, please contact Ann Moreno, (707)
773-1168, at AVM Graphics, 1416 Sierra Drive, Petaluma, CA 94954,
or email ann@avmgraphics.com.
DELIVERY of ARTWORK
Send your artwork to:
ann@avmgraphics.com. If
you are sending your artwork in anything but a PDF format via
E-mail, please fax a proof to 707-765-0559, or include a PDF file
for proofing. You can compress files into an archive using ZIPit
or Stuffit to send files over 8MB. If mailing, please send your artwork on disk (CD
only), with a proof, to: AVM Graphics, ATTN: Ann Moreno, 1416
Sierra Drive, Petaluma, CA 94954.
Petaluma Chamber of Commerce
6 Petaluma Blvd. N., Suite A-2
Petaluma, CA 94952
(707) 762-2785
fax: (707) 762-4721
email: pacc@petalumachamber.com
The Petaluma Area Chamber of Commerce
is an association of businesses and professions
working together with a commitment to support
and improve a healthy business community in
order to enhance the quality of life in the
greater Petaluma area.
